Touge (峠) – noun
A Japanese word for “mountain pass,” touge describes roads that carve through elevation with intention—tight, technical, but flowing. Built by the land, formed by engineers, touge routes are shaped by necessity, refined by time, and celebrated by those who value control over chaos.
In design, as in driving, touge speaks to freedom in restraint. Every line must serve a purpose. Every input must carry weight. It’s the pursuit of harmony between movement and structure—where the right curve, the right pressure, the right timing makes all the difference.
At the touge, form and function move as one—with intuition guiding the line.
Who we are.
Based in Los Angeles, Touge started as a design-driven studio, specializing in direction and execution for motorsports companies like Grid Partners, Socal Drivers Club, and Indotech Motorsports.
Now, we craft products that celebrate the emotion of the drive. We bring the soul of motorsports into everyday life, creating limited-edition goods that speak to those who drive not for the stopwatch, but for the feeling.
Rooted in a passion for cars, design, and the road, we are more than just a brand — we’re a lifestyle for those who understand that performance is about connection, not competition.